Site Search, Acquisition, Fundraising, Creative + Development.
40+ years experience in hospitality development, creative + operations.
WHAT WE DO
SEARCH + ACQUISITION
We lead early-stage projects through concept definition, initial financial modelling and property brief, then go to work on site identification and due diligence.
From a short list, we facilitate and guide you through the full acquisition process. This may include retaining legal and tax advisory partners.
FUNDRAISING PREPARATION
We lead preparations for a capital raise, develop a compelling narrative, sound business case, and company and capital structures.
This results in a fundraising strategy, pitch deck and data room. We then guide you through the process of securing investment, or act on your behalf throughout.
CREATIVE + DEVELOPMENT
For clients with an asset(s) secured and at least working capital in place, we use our end-to-end development process to cohesively conceptualise, position, design and develop your asset, and build and launch your brand.
The deliverables from this process will look different for each project.
EXPERTISE
STRATEGY
Commercial, Concept + Brand Experience
Strategy, creativity and insights meet commercial and operational know-how to create unique, guest-centric concepts and experiences.
Our guest-first approach means cohesion across the project and delivers form and function.
From the architecture, interior design and public spaces to the finer details of f&b, wellness, playlists, serviceware and uniforms.
PRE-DEVELOPMENT
Project Planning + Financial Modelling
Projects are grounded in a rigorous approach to the business case, from preliminary analysis to financial modelling and deal structuring.
We select and appoint other third parties - legal, tax advisory - as required and oversee their engagement throughout the project.
Balancing the commercial, the creative and the technical, we develop investor decks and data rooms.
DEVELOPMENT
Architecture, Interior Design + Construction
We remove siloes to deliver cohesive projects with a compelling design narrative that function operationally, technically and experientially.
Leading with the concept, business case and a sound creative brief, we partner with architecture and design studios.
We advise on space planning and operations, and coordinate other consulting parties - structural, technical, engineering.
BRAND
Positioning, Identity Design + Curation
Strong market positioning ensures a distinctive brand that’s differentiated relative to your market, and really connects with your audience.
We take brand beyond a logo and website to encompass all on- and offline touch points as defined by the brand experience.
We take a curation-led approach to aid positioning, reach, and a reduced ramp-up.
“Ed is like having a really great ally; someone entirely on your side wanting you to succeed.
“His work ethic is unparalleled, injecting a fun and positive energy that is infectious and will filter through your organisation.”
- ANNA ANDERSON, FOUNDER + MD, KINDRED LONDON
SERVICES
IN-HOUSE
ASSET SEARCH
Brand Concept Teaser
Preliminary Financials
Property Specification
Buyer Representation
ACQUISITION
Due Diligence
Feasibility Studies
Purchase Agreements
Legal Coordination
FUNDRAISING
Detailed Financials
Structuring + Strategy
Investor Deck
Investor Relations
COMMERCIAL
Strategic Advisory
Market Studies
Proposition Development
Financial Modelling
CREATIVE
Brand Positioning
Concept Development
Experience Design
Strategic Direction
DEVELOPMENT
Owner Representation
Project Planning
Project Budgets
Team Coordination
WITH PARTNERS
CREATIVE
Brand Identity Design
Art Direction
Print + Digital Design
Website Design + Build
DEVELOPMENT
Legal + Tax Advisory
Project Management
Architecture + Interiors
Engineering + Surveying
EXPERIENTIAL
Music + Programming
Scent Development
OSE + Uniforms
Retail Curation
LAUNCH
Content Production
Marketing + Comms
Public Relations
Team Training